At a subterranean level, Truventure is a memoir. The main thing is what worked for me when I applied strategy to my life—my story is simply an imbedded stream that runs beneath it.
Some elements of applied strategy are original; others are picked up from the corporate trash heap of “we did that last year.” I simply implemented the tractive ones for life.
After several months in the Norwegian wilderness, I returned to corporate life with a healthy distaste for going through the motions. I exchanged aimless meandering in the wilderness of mind-numbing corporate requirements with strategic intentionality through strategy on one page, my Strategic Pyramid.
The effectiveness of the Strategic Pyramid quickly moved me up the corporate ladder, but success in the marketplace created a personal crisis.
A remote cabin in Norway was the trailhead of my Truventure. The Norwegian wilderness afforded solitude with my Confidant to discuss questions like, How do I make my life count? With only the wilderness to distract me, I indulged extravagant time to ask What are my priorities? Delving into such questions and living out the answers with my True Quest became my true adventure.
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